Driving Change Beyond the supply chain
PARTS WITH A PURPOSE
5% of our annual profits go to supporting community initiatives through the Nursey Foundation
The Story Behind the Nursey Foundation
At Direct Components, Inc., we believe that our impact extends beyond the products we supply. With a passion for giving back, our CEO, Aaron Nursey, along with his wife, Heidi, and Roddy and Nandy Premsukh, co-founded the Nursey Foundation in 2022. The foundation was born from a shared vision: to make a meaningful difference in the lives of those in need and uplift the communities we serve.
Aaron’s personal journey of leadership and philanthropy sparked the creation of the Nursey Foundation. He has always been a leader who values the importance of people — whether it’s his team members or the communities around him. As Direct Components grew, Aaron and the leadership team realized they could extend their company’s success beyond the business world. They wanted to ensure they could directly influence causes they cared deeply about: hunger, mental health, homelessness, childhood illness, and foster care transitions.
The Nursey Foundation’s mission is simple but powerful: to give back with purpose. Aaron committed 5% of Direct Components’ annual profits to support community initiatives.Over the years, this commitment has grown, with the foundation partnering with 14 different organizations that are dedicated to improving lives.
These partnerships include Ready for Life, Children’s Cancer Center, Children’s Home Network, and Honey’s Mini Therapy Adventures, to name a few.
Aaron and the entire Direct Components team take this mission to heart. “We wanted to do more than just donate money; we wanted to become part of the solution,” Aaron says. That’s why the Nursey Foundation also emphasizes hands-on involvement, encouraging team members to volunteer and engage with local organizations.
From sponsoring meals for families in need to supporting children battling illnesses, the Nursey Foundation has become an extension of Direct Components’ commitment to making a tangible difference. It’s not just about what we sell; it’s about how we use our resources to rescue, restore, and realize the potential in the communities that need it most.
Through the Nursey Foundation, every component we distribute supports a greater cause — a future where everyone has the opportunity to thrive.
This is Parts with a Purpose.
Leadership Team
Heidi Nursey
Co-Founder & CEO
Aaron Nursey
Co-Founder & Chairman
Nandy Premsukh
Co-Founder & CFO
Roddy Premsukh
Co-Founder & COO
Mission
The Nursey Foundation is dedicated to empowering underserved communities and ensuring the sustainability of nonprofit organizations through strategic partnerships and comprehensive support. Our mission is empowering individuals in the Greater Tampa Bay area by offering access to resources to live a dignified and meaningful life.
Vision
The Nursey Foundation’s vision is to cultivate a thriving and equitable Greater Tampa Bay community where every individual has access to the resources and support necessary for a meaningful and dignified life. We envision a future where nonprofits are empowered to effectively address critical social issues, leading to sustainable and resilient communities.
Values
The Nursey Foundation’s core values are integrity, dedication, honesty and transparency. The Nursey Foundation’s values are shaped by our commitment to uphold ethical principles guiding our priorities, decisions, and unwavering dedication to the communities we serve in the Greater Tampa Bay area.
Nursey Foundation's Passion
Hunger
In Tampa Bay, hunger touches thousands every day. We are passionately working with partner organizations to ensure no one goes hungry.
Mental Health
With mental health concerns increasing 25% in the last 3 years, we want to provide resources and eliminate the stigma around requesting help.
Homelessness
We collaborate with partners committed to equipping underprivileged communities with necessary resources for meaningful lives.
Childhood Illness
We pledge to support the Greater Tampa Bay Area by providing aid and resources to children and families dealing with childhood illnesses.
Foster Care Transition
Every step in the life of a foster child is unique. We work closely with our partners to provide the resources to help youth transitioning out of foster care be self sufficient.
