Sunshine brings over 20 years’ experience in sales, management, and finance and has been certified in each position at Direct Components. As C.O.O. she is directly responsible for day-to-day operations, process improvement, and client satisfaction. Since joining the Direct team in 2011, Sunshine has utilized her BA in Business Management and Finance to assist in organizational restructuring and achieving critical quality certifications. Sunshine values the customer experience and providing win-win situations for both Direct Components and their valued clients. Her passion is traveling, and she looks forward to continuing her tour of the world. Her bucket list includes seeing each of the 7 wonders of the world in person.

Joe is a consummate professional with 20+ years of executive leadership and sales experience. He holds a Master of Science in Information Technology with a concentration in Software Engineering. Joe believes in building lasting professional relationships by keeping to his core values of honesty and integrity. In his personal life he enjoys spending family time with his wife and sons.

Natalie joined Direct in 2015 with over 12 years behind her in the electronics industry. She heads the Quality and Accounting departments and is the Management Representative for Direct’s QMS. As a certified Lead Auditor for ISO and AS9100, she has a true passion for quality. Natalie works diligently to ensure our processes run smoothly and our ISO & AS9120 certifications are maintained. Natalie is an avid beachgoer and hopes to one day travel through Europe.

Jeff brings over 20 years of building strategic partnerships to Direct. Over the past two years, he has played a key role in coaching, training and mentoring the Direct sales team. When he isn’t helping the team build relationships with customers, he enjoys coaching baseball and spending time traveling with his family. Jeff was born and raised in northeast Ohio. He resides in the Tampa Bay area with his wife, two daughters and his dog, Rosco. He graduated from the University of Akron with a Bachelor of Science in Business Administration. Jeff also enjoys teaching leadership skills in Paraguay annually.

Jomar Is originally from the Bronx, NYC (The Boogie Down). He moved to Florida back in 2015 and resides in Tampa with his wife and two daughters. On his spare time JO likes to play paintball all over Florida and participate in various competitions and events with his team 813SMOKE.

Alex recently joined the DCI team as a Quality Lab Tech. A proud Marine Corps Veteran, whose MOS was Financial Analyst, Alex was born in Harlem, NY and moved to The Bronx where he spent most of his teenage years. After living in Okinawa for two years, Alex received orders to MacDill AFB where he made Tampa his new home. On his days off, Alex likes to play basketball, hang out with friends and collect tattoos.

John moved to Tampa over 20 years ago, originally from Staten Island NY, “the forgotten borough”. He is direct, assertive, and brings great motivation to Direct Components. John is known to be a sarcasm connoisseur and during his spare time he loves to live his life vicariously through himself!

Jackie joined the Direct Components team in July 2017. As a shipping/receiving specialist she monitors incoming and outgoing shipments as well as stock levels and excess inventory purchases. Jackie is a Tampa native and is also a proud veteran of the United States Air Force. After living in Japan for several years, Jackie relocated back to the to US to raise her daughter. In her free time, Jackie enjoys karaoke and running.

Brittany joined the team in July of 2020 as Sales Support Specialist. She works closely with our Director of Sales Jeff Ruby. A key part of her role is to assist our business development team to allow them to focus on our valued clients. Brittany also manages our digital leader boards, client prospecting and internal / external marketing. She is optimistic and enthusiastic and strives daily to be the excitement engine that drives our sales team’s motivation. Her leisure activities include baking, cooking, knowledge seeking, basking in the Florida sunshine and spending time with family.

Lawrence was born and raised in South Georgia. He recently joined the DCI team as a Sales Order Processor. As a committed team member, he spreads positivity and encouragement to his entire team. Lawrence is also going to college to go for a bachelor’s degree in computer science. Outside of work, Lawrence is passionate about fitness, competing in CrossFit, traveling, reading, and gratitude journal.

Skylar is born and raised in Tampa, Fl and is a true Floridian. Although she takes pride in living a healthy lifestyle, she is a huge foodie and loves trying new things as well as cooking from a bunch of different cuisines. On her free time, Skylar likes to workout, watch Netflix all day, and hang out with friends.

Darius is originally from Tampa and recently moved back to Tampa after attending the USCF in Orlando. He discovered a love for traveling both inside and outside of the US and loves adding more stamps to his passport. If he is not with his family, you can find Darius by the ocean or watching his favorite sports teams.

Exceeding customer expectations by delivering extraordinary customer service has been the foundation of Drew’s early success in sales. He brings several years of sales experience from a number of different industries. Drew graduated from Florida Southern College where he played on the men’s Lacrosse team and achieved a double major in Business Administration and Free Enterprise. When not serving his clients, Drew’s following Atlanta sports and is excited to play Tom Brady twice a year.

Hannah was born and raised in Dunedin, Florida and loves living in Tampa Bay. She joined the DCI team in November of 2020 in the receptionist role and enjoys the culture and friendly people who work here. Hannah keeps the office tidy and lends a hand wherever it is needed. She graduated with a Bachelor of Music in Musical Theatre from Oklahoma City University and loves all things performing. In her free time, she enjoys hanging out with her pups and trying out new food spots.

A sales, marketing, and customer service professional with more than eleven years of experience, Rafael brings thoroughness, communicative, and dedication to Direct, its sales partners, and most importantly, his customers. Throughout his years in client services, Rafael has devoted his time to ensuring customer satisfaction by being responsive and attentive, while providing support to his fellow colleagues. Rafael spends his time away from Direct enjoying life with his wife and three children, including his newborn son.